Sales fell by 31% month-on-month. Can the new Xiaopeng G6 remain popular for only three months?
Do you remember that two years ago, when the Xiaopeng G6 (parameters | inquiry price) was first launched, He Xiaopeng said with determination, "Only if the monthly sales of G6 exceed 10,000 units can it be considered a success." After two years, the Xiaopeng G6 has undergone several facelifts, and the official side has also carried out multiple rounds of price cuts for this model. However, the monthly sales of Xiaopeng G6 have never exceeded 9,000 units.
In March of this year, Xiaopeng Motors launched a completely new version of the Xiaopeng G6, claiming that the R&D investment in the chassis alone reached 200 million yuan. The new car is also equipped with Xiaopeng's latest technologies, such as Turing AI driving and 5C supercharging AI battery. The starting price has also been reduced from the initial 209,900 yuan to 176,800 yuan. The new car broke through 5,000 units in just 7 minutes after its launch. It was thought that the Xiaopeng G6 was about to achieve a rebirth, but the actual sales were far below many people's expectations.
According to the sales data after the new model was launched, the sales of the new Xiaopeng G6 in its first full month (April) increased from 1,957 units to 5,485 units. However, in the following month (May), the sales did not increase but decreased to 5,500 units. In June, the situation improved slightly with sales reaching 5,749 units, but in July, it plummeted to 3,949 units. The sales fell by 31.3% month-on-month and 18% year-on-year. Although it is the latest model, it does not sell as well as the old model last year.
In terms of configuration, the Xiaopeng G6 does not perform poorly and even has a certain leading advantage in the same price range. However, consumers are not convinced. According to feedback from netizens, the biggest dissatisfaction with this car is its appearance. The Xiaopeng G6 is a "coupe-style" SUV, but its appearance does not highlight enough sporty atmosphere. On the contrary, it is criticized for its overly rounded body lines. The front face is not aggressive enough, the side is slightly bloated, and the most unacceptable part is the rear. Some people say that the Xiaopeng G6 looks more like a "big mouse" than Tesla, and it even looks like a piece of soap that has been used for several months. The overall style goes against the mainstream aesthetic of consumers, and many people lose the desire to further understand this car just by seeing the photos.
Xiaopeng Motors has also realized this problem and added a small ducktail to the rear of the new Xiaopeng G6. He Xiaopeng said that the car's rear has been "lifted," but the actual visual effect has not improved much and is still rejected by users.
Nowadays, all major new energy brands have learned to "pile up configurations." For a budget of 200,000 yuan, the models that can be purchased basically have all the functions they should have. The actual driving experience of ordinary users will not be very different. Therefore, more and more people pay more attention to the appearance when buying a car. Otherwise, Xiaomi SU7 and Xiaomi YU7 would not have become popular. In such a market environment, the Xiaopeng G6 has a natural competitive disadvantage.
In addition, in the years since the birth of the Xiaopeng G6, Xiaopeng Motors has been exposed to different negative news every year. There have been multiple joint rights protection actions by car owners. Hundreds of car owners' joint rights protection letters have spread across the Internet, accusing Xiaopeng Motors of "abandoning old car owners." In the middle of this year, the Xiaopeng P7+ was pushed to the forefront of public opinion because of "steering failure and 4S stores secretly applying glue to car owners." The credibility of Xiaopeng Motors was greatly affected.
If the damage to brand power is just a small matter, then the design defects of the new car are a big problem. Earlier this year, a large number of Xiaopeng MONA M03 car owners complained that the new car had "body resonance" and "low-frequency ear pressure" problems. When the vehicle is running, it is easy to cause ear discomfort. In severe cases, it can cause headaches, tinnitus, dizziness, and even hearing loss. After the car owners' feedback, they did not get an effective response and had to pay out of their own pockets to replace the new car's sealing strips to alleviate the resonance phenomenon, but they could not completely solve the problem.
After the incident was exposed, many users of other Xiaopeng models also said that they had similar problems. Even the Xiaopeng G6 received a lot of complaints. In the quality complaints on the Car Quality Network, the most complained-about problems of the 2023 and 2024 models of the Xiaopeng G6, in addition to "price reduction backstabbing," were body resonance problems. It can be seen that this is not an accidental phenomenon, and old car owners have suffered from low-frequency resonance for a long time.
When many users were looking forward to Xiaopeng to launch a new Xiaopeng G6 with better quality and higher appearance as soon as possible, Xiaopeng Motors released a new model with a similar positioning - the Xiaopeng G7. The model is from the same platform as the Xiaopeng G6, and both cars have an axle distance of 2890mm. However, the Xiaopeng G7 is larger in length, width, and height, and its appearance is more beautiful. With richer configurations and more prominent intelligence, the starting price of the Xiaopeng G7 is only 195,800 yuan, which is cheaper than the high-end version of the Xiaopeng G6, and the price range is almost overlapping.
Now, the Xiaopeng G6 car owners have just accepted the "backstabbing" of the price reduction, and now they have to face the impact of the new product. Old car owners are bound to feel "abandoned." For new users, if the budget is not particularly tight, they will naturally prioritize the Xiaopeng G7. This further compresses the market share of the Xiaopeng G6, and the decline in sales is not surprising.
In fact, from the overall sales situation of the Xiaopeng Motors brand, the only model that really sells well is the Xiaopeng MONA M03. Models such as Xiaopeng P7+, Xiaopeng G6, and Xiaopeng G9 are "all bark and no bite" in the market. The new cars are highly concerned, but few people are willing to pay for them. Relatively speaking, the performance of the Xiaopeng G6 is not bad. However, according to He Xiaopeng, the Xiaopeng G6 is not a successful product.
Recently, we obtained the road test spy photos of the suspected "range-extended version" of the Xiaopeng G6. Xiaopeng, which originally insisted on the pure electric route, seems to want to change its strategy. If the range-extended version of the Xiaopeng G6 is really launched, the starting price of the new car is expected to drop to within 150,000 yuan after greatly saving battery costs. It may not be possible for the Xiaopeng G6 to become a hit with only the pure electric version. Now, the hope can only be pinned on the range-extended version of the model. We hope that Xiaopeng Motors will not disappoint everyone again.
